森酒造場（飛鸞）
MORI SHUZO (HIRAN)
During the Age of Exploration, Hirado emerged as one of the world's key ports. Navigators referred to it as "Filando," likely drawing a parallel to Finland, while its earlier name was "Hiran." Mori Shuzojo adopted the ancient and romantic name "Hiran" for their brand, aiming to produce sake that captures the essence of Hirado's unique terroir.
Hirado was Japan's first port town to thrive as an overseas trading center. Approximately 400 years ago, it hosted trading posts from nations such as Portugal, the Netherlands, and the UK. Founded in 1895 by Mori Kikichi under the name "Komatsuya," Mori Shuzojo gained recognition for its sake "Kiku no Tsuyu" and shochu "Senteki." Between 1955 and 1964, the company was incorporated and rebranded as Mori Shuzojo Co., Ltd., with its main brand evolving from "Kiku no Tsuyu" to "Hounen," and ultimately to "Hiran."
The name "Hiran" is derived from the shape of Hirado Island, which resembles a divine bird, "鸞," spreading its wings when viewed from the sea. Initially called "Hiran Island," it was later modified to "Hirado."
Today, the fourth-generation president upholds the philosophy of "Sake-making with Inheritance and Bonding." This philosophy encompasses two key aspects: preserving the time-honored sake-making techniques of Hirado for future generations and fostering a connection with the local community by utilizing local rice and water. The goal is to become a brewery that produces authentic local sake while being a cherished part of the community.
